INSPO Consulting | Services - employer branding

Employer Branding

We can help you align your Employer Branding strategy with your business goals.

Below are some of our most popular EB services, but please note that our solutions extend beyond these offerings. We tailor each service to your unique needs!

Employer Branding Strategy

In a job market marked by a global labor shortage and changing skill requirements, employer branding has become a critical factor in attracting and retaining top talent. Building a strong employer brand can set your organization apart and save significant costs. To effectively promote your brand, your company must establish a strategy.

Our step-by-step approach

1. Identifying Key Talent Groups

The first step is to identify the talent groups essential to your business objectives and creating a compelling candidate persona that represents your ideal job candidate.

2. Assessing Current Employer Brand

Next, we will thoroughly review the current status of your employer brand to identify its strengths and weaknesses.

3. Setting Strategic Objectives and KPIs

We will collaboratively identify key challenges, prioritize strategic goals, and establish relevant performance measures (KPIs) to guide your employer branding efforts.

4. Developing Employer Value Proposition (EVP)

The next step is to define (or refresh) a compelling Employer Value Proposition (EVP) that clarifies the key employment attributes you want to be associated with as an employer.

5. Creating an Employer Brand Activation Plan

The final step is to develop a comprehensive plan to activate your employer brand across key communication channels—both internally and externally—for your target groups.

6. Optional Post-Project Support

After project completion, we offer optional ongoing support and continuous assistance during the implementation phase, including coordinating your internal EB team and/or external providers.

Our Perspective on Employer Branding

Employer branding is not a one-time project or a quick fix for addressing issues related to employee or candidate treatment. We want to emphasize that our approach to employer branding requires a long-term commitment and an intentional investment of resources, as well as active participation from various stakeholders.

These stakeholders include Recruitment & HR, Marketing & Communications, the C-level Executives, and all employees who serve as ambassadors for your brand.

If this aligns with your vision, we’re excited to assist you in developing and sustaining a robust employer branding strategy. This strategy will not only attract top talent but also solidify your position as the preferred employer in your industry.

Customized Employer Branding Workshops

Our interactive workshops guide your team through the entire process, from defining a compelling Employee Value Proposition (EVP) to creating resonant messaging and effective communication strategies. Through hands-on exercises and real-world examples, your team will gain practical skills that foster a unified approach toward attracting top talent and nurturing a vibrant company culture.

Target audience: Employer Branding Teams, HR Professionals and Recruiters, Marketing Professionals, Business Leaders and Executives, Small and Medium-Sized Business Owners, Startups

Personalized Employer Branding Mentoring

Our experienced mentor works directly with your team to address specific challenges and opportunities in your employer branding journey. We offer tailored guidance to refine strategies, overcome obstacles, and achieve measurable results. Whether you’re fine-tuning your EVP, enhancing your brand presence, or aligning leadership with branding goals, our mentoring sessions provide actionable insights to drive success.

Target audience: Professionals in Employer Branding, Talent Acquisition, HR, Marketing and Communications, Small and Medium-Sized Business Owners, Startups, Entrepreneurs